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Success Express Workshop Series
How to Win Business When Your Price is Higher


Date:October 17, 2017 Location: Clark University Southborough
333 Turnpike Road
Southborough, MA
Time: Registration: 8:00 am
Seminar 8:15-10:30
Cost: Chamber Members: FREE!
Non-Members: $55 per registrant


Selling Value - How to Win Business When Your Price is Higher

Presenter: Dave Kurlan, CEO, Kurlan & Associates

Today, companies and their salespeople have two choices. They can compete for business on price, while giving away margin, and losing the business when competitors offer better pricing, or they can learn to sell value, winning the business despite their pricing, and maintaining the business despite lower prices from competitors. This fast-paced interactive seminar will focus on the second option, successfully selling value.

Attendee Take Aways:
  • How the Right Sales Process Supports Selling value
  • The Best Strategies and Tactics for selling value
  • How Your Weaknesses Will Undermine your Success Selling Value
  • How Your Prospects Perceive Value
Event Information
Date:
October 17, 2017
Location:
Clark University Southborough Campus
333 Turnpike Road, Southborough, MA
Time:
8:00am Registration
8:15 - 10:15 am Program
Cost:
FREE for Corridor Nine Members
$55.00 for Nonmembers (must prepay)
Presenting Program Sponsor

Dave Kurlan, a 2012 inductee into the Sales & Marketing Hall of Fame, is a top-rated speaker, best-selling author, and sales development expert. He is the CEO of Objective Management Group, named the Top Sales Assessment Tool for 6 consecutive years, and Kurlan & Associates, a global sales consulting firm. He has written two books, including the best seller Baseline Selling, and his Blog, Understanding the Sales Force, was named the Top Sales & Marketing Blog for 6 consecutive years.